Aarambh is the journey I embarked upon, trying to sought the answer to the rising medical problems I saw in my own family. It took an extensive research to realize how far we had strayed from the traditional methods of cooking, and that it all started from the kitchen. Following this, I tried to find authentic utensils, but I couldn’t find ones made in the traditional way. Then after a lot of research and talking with lots of elders in the villages, as to how the ideal traditional cookware was, I came to find that everything, from the thickness of the utensils to the raw material used to make them, had gone completely wrong with today’s utensils, which defeats the purpose of cooking in them altogether. So, I decided to take matters into my own hands.

I am proud to say, today I provide custom manufactured & NABL Lab tested virgin raw material to traditional artisans to ensure that I provide the best for you and your family. So, this became the foundation for Aarambh. Through Aarambh, I hope to help others with their journey to health.

Shubh Aarambh!
-Veenu Sood Gupta.